Conversion Rate Optimization
Workshop
For digital marketers and digital analysts, who cares about being data driven.

Do you want to learn more about your website’s visitors and users?

cro workshop

On this workshop, I’ll show you the best methods and the best tools, that we are using in CRO (Conversion Rate Optimization) projects day-by-day.

It will help you to analyze and fully understand the online behavior of your audience. Based on that you will be able to optimize your conversion rate like you’ve never done before.

Who is this for?

For digital marketers and digital analysts, who cares about being data driven. On the course I’ll assume, that you are familiar with the basics of online businesses (eg. how online marketing works, how social media works, how email marketing works, etc…). Coding skills are not required, only an open and user-centric mindset!

A hands-on course

The workshop is hands-on and very practical, thus you will need your computer too. I’ll show you the tools in action – also best practices, common pitfalls and case studies.

Agenda

Introduction

Why conversion optimization is important? How to get/access your data? How to use it? What to focus on?

Data & Research Strategy

The Online Research Framework

Qualitative methods

Usability Testing, Five Second Testing, Surveys (+the best tools to do them)

Heatmapping

Comparing the most well-known heatmapping tools.

Data Analysis methods

Segmentation, funnel analysis, cohort analysis, etc.. (+the best tools)

A/B Testing

We will set up an actual A/B test on the workshop.

Wrap-Up

+ Workshop

Implementation

International best practices

Good by pack

Where and how to learn more?

Details

Date: 2017.11.02 10.00-17.00
Location: Budapest Downtown (to be announced)
Ticket: 160 € (or 49000 HUF) + VAT / attendee

This is a small group workshop – max. 12 attendees.

mester tomi

Presenter

Tomi Mester is a data analyst and researcher. He worked for Prezi, iZettle and several smaller companies as an analyst/consultant.

He’s the author of the Data36 blog where he writes posts and tutorials on a weekly basis about data science, AB-testing, online research and data coding.

He’s an O’Reilly author and presenter on conferences like TEDxYouth, Barcelona E-commerce Summit or Data Conf.

Weekly Growth Tricks
Novel techniques of online influence psychology and growth marketing once a week
Your Information will never be shared with any third party.
Don't pass up growing your business
Novel techniques of influence psychology and growth marketing once a month ›
Your Information will never be shared with any third party.